Google is our go-to resource for anything and everything. Individuals rely on Google for answers to everything under the sun, from job and school research to what and where to eat. Businesses, on the other hand, have resorted to digital marketing to increase brand visibility and consumer acquisition.
However, what we’re looking for may not appear on the first few pages of search results, and we may have to navigate through several pages before finding the solution. There might be a number of reasons why your search isn’t yielding the results you want: you may have used the incorrect terms, or your query is too broad. You may be looking for something really specific, such as news or a certain phrase, but if you are unfamiliar with Google’s shortcuts, it may take you a long time to find it.
So, we’ve put up a list of tips and methods to help you get answers quickly the next time you search for anything on Google.
- Within quotations, use an asterisk.
Remember when you forgot a specific phrase in a song’s lyrics or a quotable quote? That’s when this approach comes in useful. And here’s how it works: “Imagine all the people living * in peace” or “Imagine all the people living * in happiness” or “Happiness may be found even in the * of times.” Simply substitute the word you’ve forgotten with an asterisk, and Google will help you finish your sentence.
- Use quotations
Using quotation marks helps you to find the exact phrase you’re looking for. For instance, if you search for sheila’s egg fried rice recipe, the results will include all sites containing the phrases sheila’s, egg, fried, rice, and recipe. If you search for a phrase in a quotation, for example, “sheila’s egg fried rice recipe,” the results will only include pages that include the same sentence in the precise sequence.
- Make use of the negative symbol.
If you are looking for a term that is closely linked with a brand but do not want that result to appear on your list, the minus sign might help. For example, Jaguar is frequently connected with automobiles, and when you search for the phrase jaguar, the brand dominates the search results. You may use the minus sign to filter out results that contain the term car (for example, jaguar -car) and reduce your search results to those that are more relevant to you.
Search engines are quite dynamic, and there are several methods to optimize them to your advantage. If you operate a business, this is where you will spend the most of your time – conducting research, learning about your rivals, and, most importantly, advertising your company.
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